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FOCUS ON ASIAN FOODS
CLIENT
Pilgrim's Fine Foods
CATEGORY
Asian Foods
SERVICES
Insights, Strategy
BRIEF
To discover a consumer-based rationale for an NPD Asian Food range of Poke Bowl style meals.
WHAT WE DID
Analysed social media conversations for behaviours on Asian foods in the UK, understanding the growing consideration factors.
RESULT
Pilgrim's leveraged deep cultural and market insights from Sweet Spot to position their Oriental Range to Sainsbury's who said "These are the nuggets we are after, helps paint the picture and lead us to a decision and adds the meat to the bones". The strategy involved tapping into the growing popularity of Asian cuisines, and aligning with trends in healthy and visually appealing meals.
Buyers eagerly embraced our new Oriental range after we leveraged early trend insights from Sweet Spot's social listening data.
Kundisai Chieza
Senior Category Manager, Pilgrim's Food Masters
